During their incredible 2018/19 campaign, Erik ten Hag’s Ajax represented football at its most intelligent. Despite their entire squad costing less than Cristiano Ronaldo, Ajax managed to overcome the likes of Real Madrid and Juventus on their run to the Champions League semi-finals last season. It wasn’t a typical underdog story, however. They continually took
In recent years, the term ‘culture’ has become something of a buzzword in football. In the context of any sports team, it can be defined as a measure of the observable behaviours that are promoted and accepted within the group. For many coaches, creating an environment that demands high standards is central to their priorities